United States exchange Gemini has listed the Basic Attention Token (BAT), making the digital advertising asset strongly associated with the Brave browser one of the select tokens to be featured on the highly regulation-focused exchange.

In a blog post, Gemini announced that trading for BAT would begin on April 24 EST, initially only against Bitcoin, Ethereum and the dollar. With this, BAT becomes only the sixth token to be listed on Gemini, the others being Bitcoin, Ethereum, Bitcoin Cash, Litecoin and Zcash.

Gemini, founded by the Winklevoss Twins of Facebook fame, strictly adheres to regulations - far more so than some of its American counterparts. This in part must be due to the strict financial environment of New York, where the Gemini exchange is based. The highly populous city and home to Wall Street has had a special relationship with the digital assets market, as opposed to the more lax and welcoming nature of many other districts.

The inclusion of BAT could be considered to be an indication that the exchange and its executives think highly of BAT - there are several other tokens that possess a higher market cap higher than BAT, but few possess as much goodwill and conviction as BAT.

That has been in part because of the growth of the Brave browser, which has received extremely positive reviews, both as a browser and for the regularity of featured-focused updates.

Investor sentiment has also been positive on the whole, though of course Gemini has faced a storm of questions about why more tokens haven’t been added.